Client: Avenews
Role: Graphic Designer and Icon Designer
Tools Used: Adobe InDesign and Adobe Illustrator
Role: Graphic Designer and Icon Designer
Tools Used: Adobe InDesign and Adobe Illustrator
Project Overview
A collection of informational brochures and supporting icons designed for Avenews, a financial services platform that supports entrepreneurs and small businesses. The project involved translating detailed financial information into clear, approachable and visually engaging communication materials while working within the organisation’s existing brand identity.
Design Concept
The brochures were designed to make complex financial topics easier to understand through structured layouts, clear information hierarchy, illustrations and accessible visual cues. Avenews’ established colour palette, typography and graphic style were applied consistently across each document to create a cohesive and recognisable visual system.
A series of custom icons was also developed to expand the existing icon library. Each icon was designed to align with the established illustration style, line weight, colour treatment and level of detail, ensuring that the new additions integrated seamlessly with the existing visual assets.
Key Deliverables
Design and layout of educational and promotional brochures
Clear presentation of detailed financial and business information
Custom icon design aligned with the existing Avenews icon library
Consistent application of the established brand identity across all materials
Print-ready and digital artwork for use across multiple platforms
Outcome
A cohesive suite of branded communication materials that makes financial information more accessible and engaging for entrepreneurs. The expanded icon library provides Avenews with additional visual assets that can be applied consistently across future brochures, presentations and digital content.