Client: PEG Design
Role: Logo & Brand Identity Designer
Tools Used: Adobe Illustrator
Project Overview:
PEG Design, a well-established interior design studio, expanded their offering with PEG Projects — a division focused on turnkey interior execution and project management. I was tasked with developing a unique logo for this sub-brand that would align with the parent identity while standing independently. The resulting design features a stylised double-’P’ monogram; representing PEG Projects; which also forms the subtle shape of a heart. This thoughtful detail symbolises the care, precision, and personal attention given to each project, reinforcing the brand’s people-first approach.
Key Contributions:
Designed a custom double-’P’ logomark that cleverly balances technical structure with emotional resonance.
Developed print collateral including business cards and professional stationery to support the new brand.
Delivered a cohesive identity adaptable across digital, print and architectural formats.
Maintained a consistent identity while adapting to two different but complementary markets.