Client: The Foschini Group - Galaxy & Co.
Role: Brand Designer & Brand Application Specialist
Tools Used: Adobe Illustrator, InDesign, Photoshop
Project Overview:
Galaxy & Co. provided a newly developed logo, tone of voice, and core brand essence. I was tasked with translating those elements into a full visual and practical identity system; building out the brand’s look-and-feel across formats, defining usage standards, and writing descriptive, instructional copy to guide future application. This included specifying colours, typography, logo behaviour, icon usage, sticker design, and digital executions; all delivered in a comprehensive brand guideline.
Key Contributions:
Developed the full corporate identity system based on supplied logo and brand tone.
Defined and documented colour palette, type hierarchy, layout examples, and visual treatments across print and digital.
Designed the full suite of brand assets including social templates, packaging stickers, and web styling examples.
Wrote and structured the brand guideline, with detailed copy explaining how to apply visual elements correctly and consistently.
Delivered a scalable and accessible brand system that supports internal teams and external vendors alike.