Client: FemRoar
Role: Brand Designer
Tools Used: Adobe Illustrator, Photoshop, InDesign
Project Overview:
FemRoar began as a derma skincare brand and has since evolved into a boutique Pilates studio; all while retaining the same name and brand ethos. I was responsible for developing a cohesive brand identity flexible enough to span both beauty and wellness, with a visual language that communicates elegance, self-care, and feminine strength. From logo creation and packaging to social content and brand styling, every element was designed to flow seamlessly across both offerings.
Key Contributions:
Designed a signature logo and submark that work across product packaging and wellness studio collateral.
Created visual content and layout for social media, e-commerce, and in-studio brand presence.
Built a neutral, tactile colour palette and typographic system that reflects the brand’s tone: calm, confident and empowering.
Maintained a consistent identity while adapting to two different but complementary markets.