Client: Self-Initiated (Passion Project)
Role: Brand Strategist & Designer
Tools Used: Adobe Illustrator, Photoshop, InDesign
Project Overview:
Liquitherapy is a premium curated wine box subscription service, conceptualised and developed from the ground up as a passion project. Inspired by the idea of relaxation through ritual and the shared joy of wine, I crafted the brand name, tone of voice, visual identity and packaging experience. The design language blends sophistication with warmth, using minimalist type and clever iconography to convey a sense of indulgence and connection.
Key Contributions:
Developed the brand strategy, naming, and messaging to reflect a modern take on wine enjoyment.
Designed a bespoke logo integrating wine and cocktail glass silhouettes to reinforce the concept of “therapy through taste.”
Created packaging and customer-facing materials including a custom mailer insert with playful, conversational copy.
Established a high-end, approachable aesthetic suited to wine lovers and gift-givers alike.