Client: Mamela (Local Fashion Brand)
Role: Logo & Identity Designer
Tools Used: Adobe Illustrator
Project Overview:
Designed a distinctive logo and visual identity for Mamela, a proudly South African fashion brand. The logo draws inspiration from the protea; South Africa’s national flower; and the multifaceted form of a diamond, symbolising both cultural heritage and luxury. The result is a bold, geometric mark paired with elegant type, reflecting the brand’s blend of modern streetwear and African identity.
Key Contributions:
Created a unique logomark that merges botanical and gemstone elements into a clean, memorable silhouette.
Developed brand assets including a textile pattern, garment tags, and collateral for both print and digital use.
Ensured the identity is versatile across platforms; from packaging and signage to clothing labels.