Client: SOKOIA
Role: Website Design & Brand Development
Tools Used: Adobe XD, Illustrator, InDesign, Photoshop
Overview:
Led the complete UX/UI design and visual brand development for SOKOIA — a pan-African e-commerce platform spotlighting products and creators across the continent. The project involved crafting a strong digital identity that reflects African heritage with modern minimalism, as detailed in the SOKOIA Brand Guideline.
Key Deliverables:
Website UX/UI Design
Developed full desktop layouts for the home page, category pages, seller stories, and product displays. Emphasis on visual storytelling, intuitive navigation, and mobile responsiveness.
Brand Identity System
Created a comprehensive brand manual covering:
Logo system and lock-up variations
Colour palettes inspired by African earth tones and textiles
Typography hierarchy using Helvetica Neue and Baskerville
Iconography, photography style, and social media design rules
Application guidelines for merchandising and co-branding
Highlights:
Designed with scalability and vendor diversity in mind
Balanced e-commerce functionality with cultural depth
Produced clear brand guidelines for internal and external use
Developed page templates that unify storytelling and conversion