Client: Vera Genevey Hlayisi, Audiologist & PhD Candidate
Role: Brand Designer
Tools Used: Adobe InDesign, Illustrator
Project Overview:
Commissioned to develop a personal brand identity for Vera Genevey Hlayisi, a leading South African audiologist and PhD candidate. The brand needed to reflect her dual role as a clinician and researcher, while also embodying African identity, hearing science, and professionalism. The final logo, inspired by ear anatomy and African linework, communicates clarity, expertise, and innovation.
Key Contributions:
Designed a versatile logo system with multiple variations for different media (digital, print, signage).
Created a brand color palette that is both modern and rooted in earthy, African tones.
Developed iconography and visual elements that subtly reflect auditory pathways and soundwaves.
Delivered a clean, elevated identity suitable for both academic and clinical platforms.